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Millennials Set to Make a Big Splash for the Wine Industry

The demand for wine in the United States is expected to over a billion gallons by the year 2021, and millennials will be leading the way when it comes to purchases, according to a new report released by Freedonia Focus Reports.

Millennials seem to have an acquired taste for sparkling wines and, coupled with the fact that they are now considered to be the larges single generation, their taste buds will be catered to even more.

According to a USA Today report, Millennials drank 42 percent of all wines in 2015, more than any other generation.  That percentage equates to nearly 160 million cases of wine--an average of two cases per person.  And among the most frequent drinkers under 30, two-thirds are women.

According an article to Nancy Light, a spokesperson at the Wine Institute, Wine is much more a part of American culture today than it was two decades ago.  Millennials grew up around wine (thanks to their parents mostly) and they don't feeling intimidated when ordering or asking questions about it.

Baby boomers, meanwhile, are still drinking wine but, unlike Millennials, they are drinking more hard liquor, which is leading to greater problems of alcohol abuse.  As a matter of fact, boomers currently have the highest rate of alcohol abuse.


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