Being Prepared for the Unexpected Blessings

I just returned from a speaking engagement in Grand Rapids, Michigan. I was invited to speak about how charter schools can ulitize the media to gain more exposure. I knew that my newly released book, Don't Ask and I Won't Have to Lie and card game, Don't Ask, had nothing to do with the conference but I decided to pack some--just in case. (I was told in advance that since my book had nothing to do with the conference that I would not be able to sell it in the back of the room).

After dinner Wednesday evening, I suggested the people at my table play the card game for fun. To make a long story short, there was so much laughing and discussion going on, several members of the group wanted to continue to play back at the hotel--which we did until well after midnight (knowing we had to get up and be ready at 7:30am).

The next morning word quickly spread about my card game and I was approached by the head of the Admissions Dept. who wanted to know if I would consider creating a card game for their middle school students, which is roughly 12,000 students. It wasn't what I expected her to say. I told her I would certainly consider it and get back to her.

Needless to say, I am already working on the project.

Here's what I learned from that experience:

1) If you have more than one talent, don't be afraid to share it or use it. I went to the conference as a Media Expert. No one knew I was an author---let alone the fact that I had created a card game.

2) Make the most of every opportunity. NHA may not invite me back next year to talk about media but if I play my cards right (pun intended), I will have gained far greater exposure with this new card game.

3) I am truly learning how to be the gorilla while marketing with ease. (Thanks to Olalah Njenga and Pat Howlett).