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Selling at the Salon

What do you do on a day when it’s raining cats and dogs? I decided I wasn’t going to let tropical Storm Ernesto rain on my parade today so I decided to go selling at the beauty salon.

Well, actually that’s not totally true. I went to the salon to get myself all “dolled up” for my husband (who came home early today), but since I’m one to always look for an opportunity to sell my book (Whatever! A Baby Boomer’s Journey Into Middle Age), I figured I could kill two birds with one stone. Get gorgeous and get paid! Mind you, both can be challenging!

I walked into the salon and saw women everywhere. I thought to myself, “Oh, this is great!” So, I didn’t waste any time. I had two books in my purse and walked over to the dryer area. I randomly selected two women.

“Hi! My name is Beverly Mahone and I wrote this book. While you’re under the dryer, why don’t you take a look at it and if you like it, get back to me.”

My stylist then called me back to the shampoo area. While getting my hair washed, I heard lots and lots of laughter! They were really laughing very loudly. When I returned to my hairdresser’s chair, I discovered the laughter was coming from the two women who were reading my book. Before I got under my own dryer, three other women asked me if I had more copies so they could also read it.

“Of course, I do!” I learned that as an author you take books with you EVERYWHERE you go so I went out to my car and brought in seven books. I figured with 12 women in the salon, I could sell them all just on the reaction of the women who were already reading them.

And you know what, I did sell them all! Two women just picked up the books and purchased them, without even browsing through any of the pages, saying they couldn’t wait to get home to read it. I thought to myself, “I can’t wait to get home either but I won’t be doing any reading because my husband is home!”

One woman said she was going to pitch my book to her reunion group this weekend and wanted to see if I would be available to come and speak to them about the book. “Of course, I will!” I also learned that as an author you never miss out on an opportunity to talk about your book.

Well, I got my two for one today. I left as a satisfied "babyboomerdiva" and I introduced seven more women to, what is soon to become, a best-selling book!

I left the salon thanking God for the blessings and was reminded of the scripture: I can do all things through Christ who strengthens me. (Philippians 4:13)

Peace & Blessings,


maria said…
What a neat marketing idea!

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